The Joint Industry Code for the Responsible Promotion and Retail of Alcohol in NI 2012

September 3, 2012

The Code was launched on 23rd May 2012 and has been followed by a three month adjustment period to allow the industry to adapt to the new measures. The Code will come into full effect from 1st September 2012.

The Code has been produced on a voluntary basis to indicate that the industry can self-regulate and applies to both on and off sales premises and applies regardless of membership of a trade body. The code outlines the basic standards expected of those involved in the production, promotion, retail and service of alcohol in Northern Ireland. It looks to promote best practice, to prevent alcohol being irresponsibly promoted or sold, and offers clear and measurable standards.

The code also provides the public with a structure for reporting irresponsible retailing. In the first instance complaints about producers are to be referred to the Portman Group and the Code will cover complaints falling outside of the remit of the Portman Group. The Code identifies promotions and sales practices which should be avoided and if a person feels a promotion is irresponsible in the context of the Responsible Retailing Code NI they can make a complaint to the Independent Complaints Panel that oversees the Code.

A copy of the Responsible Retailing Code NI can be downloaded from

For further information on the Responsible Retailing Code NI please contact Karen Blair, Claire McNally or Louise Coll.

Please note: The content of this article is for information purposes only and further advice should be sought from a professional advisor before any action is taken.

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